Land’s End Announces Major Investment in New Drone Show for Summer 2026

February 19, 2026

Land’s End has today announced a significant new investment into its flagship summer events program, confirming the launch of a brand-new drone light show as part of its iconic Magic in the Skies evenings from summer 2026.

The development marks a major evolution of one of Cornwall’s most established and successful seasonal events and will be the first summer-long drone show of its kind in Cornwall, reinforcing Land’s End’s position as a leading visitor attraction and innovator within the region’s tourism sector.

The new drone show will form part of a long-term partnership with Afterglow, an emerging Cornish drone technology business, supporting local enterprise while delivering a cutting-edge new experience for visitors.

For more than two decades, Land’s End has hosted its Magic in the Skies firework nights throughout the peak summer season, attracting tens of thousands of visitors each year and generating significant economic benefit for the local area. The introduction of drone technology represents a carefully considered next step — enhancing an already successful format while responding to evolving audience expectations.

The new show will blend modern drone choreography with music and storytelling inspired by Cornwall’s landscape, coast and heritage, complementing the existing fireworks display rather than replacing it. The result will be a two-part evening spectacle that combines tradition with innovation, and positions Land’s End at the forefront of large-scale visitor experiences in the South West.

The drone-enhanced Magic in the Skies events will launch in summer 2026, with further details to be announced later this year.