Mattel Play! Liverpool is a new and exciting indoor attraction concept that takes world famous brands such as Thomas & Friends™, Bob the Builder™ and Fireman Sam™ and brings them to life in an interactive and entertaining family experience.
Thomas & Friends™ has been making tracks to great destinations for over 65 years. Initially created by a father for his son, today the little blue engine is enjoyed by families across the globe. The #1 blue engine and his friends invite children to enter a world of imagination. Through colourful and timeless stories children embark on a host of exciting journeys with their engine friends and learn about discovery, friendship and cooperation.
Bob is still the warm, best builder buddy any pre-school kid would want on their team but now he’s a Bob for our times - stronger, funnier, more dynamic, more agile and way more inspirational! Bob is the star of the show and at the centre of all the stories. He is good hearted, charming, friendly, and always positive and patient. Bob is a modern builder using the most up to date equipment, including a tablet that can store his designs. No job is too big or too small for this builder. Can he fix it? Yes he can!
Fireman Sam™, the ultimate Hero Next Door, has been racing to the rescue of his friends and colleagues in all sorts of perilous situations since he first made his UK TV debut in 1987. Based in the Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Whether stuck on a high cliff-face or caught in an underground cave, the children of Pontypandy know help is always close at hand thanks to brave and resourceful Fireman Sam.
Building on the success that Heritage Great Britain PLC has experienced with branded attractions elsewhere in our portfolio, including the Shaun the Sheep Experience at Land’s End in conjunction with Aardman Animations and the UK’s largest Angry Birds Activity Park at Lightwater Valley in conjunction with Rovio Entertainment Ltd, Heritage Great Britain PLC continues to work closely with Mattel, HIT Entertainment and Lappset UK to make this new attraction a reality.
Opening in early 2016 and aimed primarily at children from pre-school to the age of eight, Mattel Play! Liverpool will be the first attraction of its kind in the UK with 13,000 square feet of ‘hands on’ edutainment, as well as strong retail and catering offers and unique green screen photography opportunities where visitors can be pictured within each character’s world.
As an indoor attraction, this new development diversifies the Heritage Great Britain PLC portfolio away from outdoor based attractions and destinations.